CLIENT / Brydge ROLE / Designer & Marketer YEAR / 2019 - Current
Brand elements for Brydge, a creator of premium peripherals for mobile and desktop devices.
As the senior in-house designer, I helped Brydge upscale its brand to a more modern and vibrant aesthetic. While there, I designed a new brand book, swag, advertising campaigns, and email campaigns.
My role at Brydge involved strategic thinking as well as creative design. With the online & marketing teams, I helped create interesting narratives for ad campaigns, improve sell-through and traffic across their website and amazon, and dramatically increase email open and click-through-rates.
Brydge was using cumbersome and outdated emails to reach their audience. The cost of running these campaigns was nearly outweighing the benefit, so I was tasked with designing a new reactivation campaign & welcome campaign (with fun animations to increase engagement). The result was a 6-fold increase in revenue in only 2 months.
A sample of the Holiday and Black Friday campaigns from 2019. Both campaigns were the most successful Brydge had ever experienced since their business launched in 2014.