Pisco Peruvian Cuisine
Pisco Peruvian Cuisine began as a food truck in 2016 but was in need of a more professional brand when they expanded into a permanent restaurant.
I worked with a team of awesome designers to overhaul the restaurant's entire look. Pisco Peruvian now hosts a beautiful new logo, style guide, menus, website, and custom food photography.
The thriving business just celebrated its busiest year since opening and continues to be a local favorite.
Lead Designer | Kaylee Prunty
Logo, Color Palette, Style Guide, Menus
Website / Digital Content | Billy Clouse
Website, Social Media Graphics, Digital Presence
Internal Products | Monica Lee
Uniforms, Business Cards, Take-Out boxes
Exterior Products | Dustin Pullman
Exterior & Directional Signage, Window decals
Color Palette + Typography
The brand uses vibrant colors, rough organic shapes, and friendly humanist fonts to create an inviting atmosphere that mimics the birght culture of Peru.
Custom Typeface - Used exclusively for apparel
The menu was the main focus for this re-brand as it was the primary material the customers would interact with. Through it, the brand style is magnified through colorful call outs, rough borders, and custom photography that uses dark, rich backgrounds to bring out the colors of the food.
The restaurant needed a digital presence that was professional. After assessing their needs, we designed a new website, social media accounts & assests, and travel profiles (such as Yelp and Trip Advisor) to increase traffic to the restaurant.