Pisco Peruvian Cuisine

Branding Design

Pisco Peruvian Cuisine began as a food truck in 2016 but was in need of a more professional brand when they expanded into a permanent restaurant.

 

I worked with a team of awesome designers to overhaul the restaurant's entire look. Pisco Peruvian now hosts a beautiful new logo, style guide, menus, website, and custom food photography.

The thriving business just celebrated its busiest year since opening and continues to be a local favorite.

Logo

Roles

Lead Designer | Kaylee Prunty

Logo, Color Palette, Style Guide, Menus

Website / Digital Content | Billy Clouse

Website, Social Media Graphics, Digital Presence

Internal Products | Monica Lee

Uniforms, Business Cards, Take-Out boxes

Exterior Products | Dustin Pullman

Exterior & Directional Signage, Window decals 

Color Palette +  Typography

The brand uses vibrant colors, rough organic shapes, and friendly humanist fonts to create an inviting atmosphere that mimics the birght culture of Peru.

Primary Palette

Secondary Palette

Custom Typeface - Used exclusively for apparel

Menus

The menu was the main focus for this re-brand as it was the primary material the customers would interact with. Through it, the brand style is magnified through colorful call outs, rough borders, and custom photography that uses dark, rich backgrounds to bring out the colors of the food.

Digital Content

The restaurant needed a digital presence that was professional. After assessing their needs, we designed a new website, social media accounts & assests, and travel profiles (such as Yelp and Trip Advisor) to increase traffic to the restaurant.

Instagram Stories

Application

Pisco needed a host of updated products to support their new look. We created all the basic necessities to get the restaurant started, including business cards, takeout materials, exterior signage, and more. We also created some expressive, quirky tees for Pisco to sell as memorabilia to the fans of the best Peruvian food in town.

© Kaylee Prunty | kayleecprunty@gmail.com | Resume

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