Pastry Parlor

Logo & Motion Graphics

The Pastry Parlor is a modern new bakery that specializes in freshly-baked doughnuts and other classic American pastries.

The company needed a fresh new logo and accompanying animation that would not only establish the brand as tasty, but also fun and inviting.


I developed a monospaced custom typeface for the word "pastry" that combines soft serifs and bold letters for a humanist look.  The bright donut graphics capture the attention of viewers, but still maintains a simple, modern aesthetic. 


The logo animation takes on a narrative approach, using bright colors, flat graphics, and cheerful music to tell the story of how a donut is created at the Pastry Parlor.

Don't forget to un-mute!


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© Kaylee Prunty | | Resume

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